When nurses talk about their work they tend to oversimplify their work and thus talk down its value – this has been recognised in the literature and effectively devalued the work of nursing.

It’s really important to have some clear succinct messages that tell people what you do and what you are about that show your work is complex and pivotal to care-not just a nice added extra! Having good news messages and phrases to avoid can help show your value without very much effort at all.